Most football fans will have noticed the weird Bayern press conference yesterday. The management, namely, Uli Hoeneß, Karl-Heinz Rummenigge, and Hasan Salihamidžić, bashed the media, accusing them of not respectful work, while at the same time citing human rights, insulting a former player, and showing inappropriate regret regarding previous own insults.
The instant media reaction was predictable: According to the commentaries, the three managers (in particular the first two of them) have lost credibility, have double standards, and don’t understanding how media work. Social media did the rest, adding funny comments (“best press conference since Tic Tac Toe #miasanmimimi”). In short: the football nation has its topic one day before the Bayern match in Wolfsburg.
My take is different.
Hoeneß and Rummenigge are in the business for a very long time. They know what they are doing.
To see what I mean, turn the clock back 30 years. Back then, the Bayern manager was Uli Hoeneß (yes, Hoeneß!). Bayern was under pressure after they lost a few games and the second, Cologne (yes, Cologne!), suddenly was a serious challenger. The Cologne coach Christoph Daum did aggressive media work, insulting the Bayern coach Jupp Heynckes (yes, Heynckes!). Of course, the press jumped on the bandwagon, and asked if Heynckes could stand the psychological pressure.
The situation was critical for Heynckes, as it is for the Bayern coach Kovac now.
German TV invited Daum, Heynckes, and Hoeneß to a TV talk. Do you remember what Hoeneß did? He destroyed Daum. The media started talking about “Hoeneß vs Daum” and forgot questioning Heynckes’ abilities. The momentum went back to the Bayern who eventually won the championship.
Any analogies? Draw your own conclusions.